Going live can sometimes seem nerve-wracking, but if you cross all your T’s and dot your I’s, live streaming can have a big impact on companies. In fact, according to Zoom Info Live video is more appealing to brand audiences, 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. To help ease nerves, here are three tips from the experts to enable you to have the most successful live stream:
Know your variables.
When live streaming there is no second take, so it is important to understand your variables before starting to stream.
Recommended For You Webcast, July 1st: Marketing During a Crisis: Pivoting Your Marketing Messages and Approach in 2020
Technical testing is very important. We recommend doing multiple tests of the technology to ensure there are no issues. Ideally, we do an initial test of the technology to make sure it works the way you envision it working, followed by testing the day before and finally a final test the day of the event to confirm that everything is still working as planned.
Have a backup plan.
Even if you test right up to the event start, there is always a slight chance something can hiccup, having a backup plan is vital.
At a time where in-person events are turning virtual, Live streaming is the new norm. I hope these tips help you feel more comfortable with running a live event.