Recent Posts From All Categories

Becoming a More Decisive Leader

You go to your editor because you’re confused about how to best approach an upcoming story. Instead of providing guidance about the story’s frame or talking you through possible sources, the editor says they aren’t sure who you should interview and asks your opinion. They also say they’re uncertain if the...

Let’s Talk About the “F” Word: Feedback

Feedback. We dread it. We fear it. While conceptually we all understand the importance of feedback, just the word feedback can be associated with negative feelings for people on either side of the desk. Managers dread the employee’s reaction in response to their feedback. Employees...

Innovation as the Escape Route from Financial Slowdowns

qimono / Pixabay It is too soon to say that humanity has the upper hand on the Coronavirus, but data coming in recently is undoubtedly encouraging. The United States, for example, recently saw a 19% decline in cases of COVID-19. This has been the case in multiple countries, even those that have...

How to Open a Business Bank Account (and Why You Need One)

Wondering how to open a business bank account or why you might need one? Although it’s possible to run a small business using your personal bank account, there are benefits to having a dedicated account for your business. Keeping your business finances separate from your personal money will make it easier to...

Product Innovation: How to Build Products Your Customers Love

How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. As with most things in marketing...

A Short Guide to the 2021 Tax Season

Largely due to COVID-19 and the related bills passed by Congress, 2020 brought with it notable tax changes. In this article, we will go over the main changes for the 2021 tax season—from tax bracket inflation adjustments to changes in tax law—that impact a large percentage of Americans. As accounting professionals...

I Miss the Beach … Avoiding Burnout in 2021

We are approaching one year in virtual mode. We’ve pivoted. We have and are applying for our PPP loans. We’ve shifted our meetings to Zoom. We’ve become comfortable with working largely remotely. We’ve turned our dining rooms into classrooms. We’ve done what we can to make sure our team members...

Virtual Hiring: The Key to Attracting Diverse Candidates

When the Alliance for Board Diversity partnered with Deloitte to examine the gender and racial representation of Fortune 500 boardrooms, their findings painted an alarming yet encouraging picture: Minorities represented only 12.8% of 5,600 board seats in 2010; by 2018, that representation had increased to 34%. While any progress is...

A Guide to ABM Funnel Metrics

Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing...

How you can use bitcoin for purchases

Bitcoin is a vast finance system that offers you to use it as an investment, a stock to trade, or as a technology that will shape...