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And Then, What Will Happen? – Getting Beyond Stage-One Thinking in Business

From my perspective as a business mentor to thousands of entrepreneurs, I have come to the conclusion that many business owners, politicians, and voters suffer from a similar problem. However, for a long time, while I could see the issue, I could not easily explain it in terms that most...

Let’s End the Antiquated Workweek

I’m a workaholic. Guilty as charged. I enjoy working. But I gotta be honest, this whole shift to working from home has me working more than ever. By Friday, I’m beyond burnt out. The 5-day workweek has started to feel a little antiquated and tiresome. It wasn’t built for a...

Businesses that popularly use Paypal

Ranked 182 in the Fortune 500, PayPal offers a considerable option to make online transactions. If you wish to purchase a product from online businesses, small...

Digital Is All the Rage: Why Employee Rewards Must Include Digital Options In 2021

2020 is in the rearview mirror, and this new year gives each of us a much-needed, symbolic opportunity to hit “restart.” And, the same holds true for companies looking to move forward after last year’s business plans and carefully thought-out strategies were likely thrown out the window or revamped unexpectedly. As...

How to Find the Right Business Partner

A strong business relationship can lay the foundation for years of future success. However, as is the case for all relationships, identifying who you partner with in business can be challenging. Pick the wrong person, and you could be locked into a long-term relationship that costs you more than it’s...

Don’t Rely on Anyone Else’s Platform. Build Your Own.

What would happen if you woke up tomorrow and the social media channel you rely on for new business had an outage? What if all your YouTube videos were removed, or what if you lost access to your Facebook business page? This would mean little traffic to your site, no...

Growth Hacking; North Star Metric, OKRs and ICE Explained

In a previous blog post, I mentioned the North Star Metric, OKRs and ICE. I said I would explain what they were later. Well, I’m a man of my word, so here it is… If you’ve just landed on this page and want to read my previous post about Growth Hacking,...

The Relationship Between Automated Drip Campaigns & Your Sales Process

This post is a detailed explanation of something I’ve found a surprising number of marketers to be uninformed or misinformed about… automated drip campaigns and the sales process. Automated Drip Campaign Definition Marketing automation or automated drip campaigns are workflows developed within a marketing automation platform, such as Hubspot or Marketo. These...

Is it Time to Do Some Business Experiments?

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. For example, you are probably familiar with marketing experiments, such as A/B testing for headlines, copy, or...

How Digital Marketing Executives Are Building Tomorrow’s Leaders

The business environment today is full of growth opportunities. However, the biggest opportunity companies have is the ability to recruit from a borderless world. This allows companies to build a diverse marketing team with a wide range of backgrounds and experiences. By incorporating different perspectives and viewpoints, it allows digital...