This Is How Swiss Watchmakers Are Fighting Back Against Apple Watch

All those Apple Watch videos revealing the technical beauty of the device might make you think Apple has bested the traditional watch industry even in the realm of presentation. Not true.

A new video from HYT, a luxury watch company from Switzerland, delivers just as much design flourish and dramatic punch as any Apple Watch video.

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Author: Travis Esquivel

Travis Esquivel is an engineer, passionate soccer player and full-time dad. He enjoys writing about innovation and technology from time to time.

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