After the closing bell on Wednesday Yelp followed suit with its social media peers by reporting disappointing first quarter earnings. This has been a rough quarter for online ad sellers, we’ve already seen Facebook (FB), Google (GOOG), Twitter (TWTR), and Yahoo (YHOO) miss the Estimize consensus. Aside from coming up 4 cents short against the Estimize EPS consensus, Yelp also posted soft guidance for next quarter. The chart above says it all.