The Art of LinkedIn: Company Profile Edition

Contrary to popular belief, having a professional-looking website is actually less important today than it has been in the past.  In today’s business environment, the emphasis is on developing a respectable company image via public forums.  The big name is LinkedIn.  Today’s internet-savvy customers will look at your company’s LinkedIn profile to get an idea of what services you provide, what experience you have, and what kind of relationships you have with customers and other businesses.  Potential customers want to see genuine endorsements of your company from previous customers on LinkedIn.

 So how can your company make the most out of its LinkedIn presence?  First, make sure the focus of your LinkedIn description is on the customer.  This means emphasizing to your LinkedIn viewers why customers buy your product rather than simply describing your product and its features.  Every key member of your company should have a profile that reinforces your company’s core message.  Use your company’s LinkedIn profile as a means of keeping customers updated on significant events for your brand.  These events could include a big sale, a new hire, or a new product.

Instead of working to create a long, superfluous biography on your company website, work toward bringing potential customers to your LinkedIn profile.  The purpose of a company LinkedIn profile is to inform potential customers of what your company represents and why your customers buy from you.  Once your company has mastered the art of LinkedIn, its potential for marketing to today’s generation of social media-crazed customers will be endless.