Google Glass Getting A Second Chance



Glassholes unite! Your favorite apparatus has finally made its long-awaited comeback. It’s back from the dead. Although Google (GOOG) has yet to formally announce anything, the company has made an FCC filing for approval for the new product complete with pictures and specs. It seems that Google has learned its lesson and isn’t making the next generation for consumers, though. It’s not aimed at the workplace.

The new Glass has been appropriately dubbed “Enterprise Edition” and while it looks almost exactly like the previous version that Google stopped selling in January 2015, it has a few new tricks up its sleeve.

A look at the new Glass

The new features haven’t exactly been a secret. In fact, 9to5Google wrote about them back in June 2015. The new hardware’s features and specs include:

  • Intel Atom processor for better performance and battery life.
  • A 5 GHz WiFi band for video streaming applications and better wireless connectivity.
  • An external battery pack.
  • Better heat management.
  • Better durability and hinges that allow it to fold.
  • A larger prism display.
  • With a focus on businesses, especially in the medical industry, Google hopes to salvage the product and hopefully get some sort of return on its investment. It’s not a bad idea, considering the biggest reason the first generation failed was privacy concerns. With an enterprise use, it’s no longer a big deal.

    Is it a good idea?

    There’s no argument as to whether the new Google Glass could have good applications in the workplace. But the real question is whether it’s necessary. That’s why Google Glass failed in the first place. It was a nice luxury with a luxury price tag of $1,500, but beyond the novelty of it, it didn’t make life easy enough to be worth the money.

    Obviously, it’s not the exact same situation for businesses, which have a little more room for expenses like that. But again, enterprise owners will have to determine whether Google Glass offers solutions that they either can’t get with a cheaper alternative, or they can do without.

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    Author: Travis Esquivel

    Travis Esquivel is an engineer, passionate soccer player and full-time dad. He enjoys writing about innovation and technology from time to time.

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