Travis Esquivel is an engineer, passionate soccer player and full-time dad. He enjoys writing about innovation and technology from time to time.

Managing Remote Employees: Are You Set for Success?
May24

Managing Remote Employees: Are You Set for Success?

Welcome to the world of managing remote employees. Even if you had an occasional remote employee, you might never have expected our current reality. As a manager in a traditional workplace, you developed a personal management style, and got the job done. Your staff knew what to expect, and you knew what you need to communicate, when, and how. Things progressed smoothly, or as smoothly as one can expect in business. And Then… A possible few days offsite blossomed into an indefinite exile. Your staff is now out of sight except possibly for Zoom, but they are definitely not out of mind. Tracking progress on a project is no longer a quick trip down the corridor touching base with a handful of people. Petty bickering is less obvious, but so too are the jokes and laughs that used to punctuate the workplace. Recommended For You Webcast, June 2nd: How to Modernize Content Production and Data Collection to Drive Faster Growth Register Now The whole definition of the workplace and workday have shifted. Is the workday still nine to five or some variant thereof? Do you expect an immediate response to a text or call or Zoom meeting during those hours? What do you expect if the staff has to “work late” on a project? And are you concerned that you’re getting “a full day’s work for a full day’s pay” if you can’t see people or track their location for the full day? Life Change, Mind Change There is no […]

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How Has the GDPR Affected Businesses?
May24

How Has the GDPR Affected Businesses?

In the world of the Internet, there will be very few people who don’t use the Internet. Surely you also do any of your work through the Internet, right? The radical change that the Internet has brought to our communication system is unforgettable. The Internet has greatly influenced our day-to-day activities, resulting in drastic changes in our daily routines. We share thousands of pieces of information online or on the Internet, but we do not remember them at all. Do you know where did you share your information, maybe not? Nowadays, no one keeps notes in a notebook or diary, yet everyone prefers to store anything digitally, such as banking information, contacts, addresses, social media posts, etc. When you get help from different organizations, they will let you know that they collect this kind of information so that they can serve you better. But the question is, do they use that data? EU asked this same question and they also answered it. A new European privacy control agency, GDPR, was launched in May 2018. Its main purpose was to better protect all the privacy of customers or European citizens. This has greatly changed the way customer data is collected, stored, and used. You may be surprised to know that GDPR has a significant impact on our business. But many traders are ignorant about this thing, and many do not even know what it is. So for everyone’s convenience, the article will now highlight what GDPR is and how it affects […]

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8 Reasons You’re Addicted to Distractions and How to Quit Today
May22

8 Reasons You’re Addicted to Distractions and How to Quit Today

You have rapidly approaching deadline. But all you can do is stay glued to Facebook. What’s the deal? Some may claim that you’re lazy or unmotivated. However, there’s probably a chance that you’re just distracted. And, believe it or not, it happens to us all. In fact, distractions are downright addicting. Here are some reasons you may be addicted to distractions. 1. Distractions handle internal struggles. “Distractions are by-products of a problem,” says Kyle Cease, author of I Hope I Screw This Up: How Falling In Love With Your Fears Can Change the World. “Something outside of you is pulling you away from yourself or a goal. But the distraction is actually on the inside, and what’s going on outside matches what’s going on inside.” Cease says that we invite distractions as way to handle the following internal struggles. Covers fear. Think about a presentation you have to give. You worry that you may throw-up. That thought is an internal distraction masking your fear. “Immediately your ego shows up, saying ‘You’re not going to throw up,’ helping you with problem it created in the first place,” says Cease. “Instead, look at that fear as a thought passing through. The problem isn’t having the thought, it’s being resistant to the thought and feeling that you need to fix the thought.” You’re insecure. When you’re not feeling great about yourself, the harder it’s going to be to pursue goals. Seeking out distractions could mean that you have a lack of awareness of […]

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How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond
May22

How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond

For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual behaviors and required us to shop in new ways, and away from brick-and-mortar locations. Even before the dramatic changes from COVID-19, online shopping was overtaking a major part of retail. With the introduction of a global pandemic, home delivery has become a serious competitive advantage, and brands all over the world are searching for ways to enhance this game-changing strategy that will most likely continue – perhaps even flourish ­– long after this crisis is resolved. While many marketers may see home delivery as purely operational, primarily for a company’s logistics and supply-chain teams, there are ways that advertising technology can help and contribute to a more ideal user experience for the end-customer. Inventory Data & Integrating Business Intelligence The most powerful weapon performance marketers have is their own data. For eCommerce advertisers, specifically tied to delivery and operation logistics, inventory is a pivotal data point that should be ingested into all aspects of digital programs. The inclusion of inventory data allows for the changes of creatives and bid adjustments to align with the availability of certain products. This can support the quest for seamless home delivery through the ability to sunset campaigns for certain products that are running low in inventory and will sell organically. As consumers, we all know there is nothing more frustrating than clicking an ad […]

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21 Things You Can Do Immediately to Declutter your Digital Life and Business Without Completely Disconnecting
May22

21 Things You Can Do Immediately to Declutter your Digital Life and Business Without Completely Disconnecting

It’s a necessity for entrepreneurs to be online for internet marketing, to provide services to clients and customer service as well as to simply be connected with industry news and social contacts. Yet being online seems to diminish our attention spans and take over our private lives. It’s a common Catch-22 problem that needs to be addressed lest our brains become one with our computers (isn’t this the plot of a sci-fi movie already?) You can approach this digital decluttering in a few different ways. To begin slowly, take a few of these tips below and start to implement them into your daily life. Or start with one tip then move on to another one when you feel the first is complete. Recommended For You Webcast, June 2nd: How to Modernize Content Production and Data Collection to Drive Faster Growth Register Now No matter your approach, take time to evaluate just how distracted you are with your digital clutter and analyze how you can regain some of your free time by eliminating extra work. Tips for Digital Decluttering Embrace time-blocking strategies. Set aside blocks of time for checking emails, social media, and working with clients. You’ll be more productive when focused on just one task at a time. Turn off notifications. Those chimes are nothing more than distractions that are pulling you away from your work or your family and friends. Whatever is causing the distraction will still be there; just deal with it in your own time frame. Limit […]

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