Travis Esquivel is an engineer, passionate soccer player and full-time dad. He enjoys writing about innovation and technology from time to time.

13 Creative Ways to Use QR Codes to Close Deals This Holiday Season
Oct25

13 Creative Ways to Use QR Codes to Close Deals This Holiday Season

For consumers and brands alike, the approaching holiday season is uncharted territory—much like the rest of 2020. Despite pandemic-related safety concerns, consumers say they plan to spend the same amount as last year on holiday shopping. However, how they plan to shop is different than in past years. Around 75% of consumers say they plan to shop online this year to avoid crowds The majority of consumers who plan to do in-person shopping say they’re more likely to shop at businesses that have protocols in place to keep shoppers safe Large in-person sales don’t appeal to this season’s shoppers, since they tend to draw crowds This holiday season, help buyers shop the way they want to by offering contactless payments and low-touch shopping experiences. QR Codes can enable both, and add memorable “surprise and delight” elements that’ll make your holiday campaigns and promotions stand out. Below, we’ll share 13 ways you can use QR Codes to boost your holiday sales. 1. Advertise early bird specials Add a QR Code to your physical marketing materials to advertise early discounts and deals. This is a great strategy to generate buzz around your business before competitors put out their promotions, since you can attract buyers before they’ve committed to shopping elsewhere. 2. Save time, skip the line Use QR Codes outside and throughout your store, as well as in physical advertisements, to let shoppers know you have in-store/curbside pickup. This holiday season, 47% of shoppers say they plan to buy online and make […]

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No-Code MVP: Build Your Idea Without Coding
Oct24

No-Code MVP: Build Your Idea Without Coding

Is it possible to be an entrepreneur and NOT know how to code? You have a great idea for a product/platform/app/startup that you cannot wait to launch and sell. But before you do that, you’d have to test your idea through the minimum viable version of your product. And to build your MVP (minimum viable product), you’d need to code, right? Wrong! You don’t need coding chops to build your MVP. And neither do you need to beg engineers to become technical co-founders. With a no-code MVP, you can validate your idea sooner and test if it has the potential to succeed. Let’s explore how you can convert your business idea into MVP without writing a single line of code. But first, what exactly is an MVP? MVP or minimum viable product is the first version of the product for your target audience. It essentially means the most basic version of your product you can get out for the audience. The idea here is to focus only on enough features with which you can test your concept’s workability and then work on its continuous development based on user feedback. You can think of the MVP as a prototype, the only purpose of which is to validate whether or not your target customers are willing to pay for the solution that you are offering them. By using app MVP builder as a means to validate your ability to satisfy customers, you reduce the massive cost, time, and risk of building the […]

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9-Step Blueprint to Develop a Brilliant New Product Idea
Oct24

9-Step Blueprint to Develop a Brilliant New Product Idea

Coming up with a brilliant new product idea is a thrill like none other. However, the true work begins after you’ve come up with your big idea. Bringing a product out of the idea phase, through the creation process, and into retail stores is challenging. These 9 steps provide a blueprint you can follow to get it done. 1. Solidify Your Idea A vague concept for a new product line isn’t enough. To really wow investors, collaborators, and customers, you’re going to have to get specific. If you need help with this, consider employing the help of the SCAMPER method. It stands for substitute, combine, adapt, modify, put to another use, eliminate, and reverse or rearrange. Going through this process will give you a better understanding of how your product line will create unique value for your customers. 2. Identify Demand Having a great idea isn’t enough to launch a product line. You also have to identify where the demand for that product will come from. Figuring this out now will save you from a scenario of rushing into production only to realize that there’s no market for your creation. 3. Survey Customers Surveying the customers who you intend to target is one of the best ways to figure out what about your product line appeals to them, and what doesn’t. Completing this step will give you valuable insight that will apply to the entirety of your creative process. 4. Analyze Search Trends Search trend data is another tool you […]

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For a Successful Holiday Season, Meet Your Customers Where They Are
Oct24

For a Successful Holiday Season, Meet Your Customers Where They Are

This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going to look like. It’s only natural to get a little concerned about your business’s bottom line, especially since winter holidays were the top consumer spending event last year. Will it be like that again? Truth is, nobody knows. This is a volatile year. But, here’s something I do know—‘tis the season, pandemic or not. So if you want to have a successful holiday season amidst COVID-19, try meeting your customers where they are. That means paying attention to what they want and need. 4 Tips for a successful holiday season For a successful holiday season amidst COVID-19, think about consumer needs. Take a look at the following tips to get started. 1. Keep things safe If you own a storefront, you know the drill by now. Mask up, clean, place sanitization stations throughout, and ask employees and customers to keep their distance. But, what happens when you throw the biggest shopping season into the mix? How are Black Friday and Small Business Saturday going to look? Will shoppers be rushing to get deals, pushing people over to get the last item on the shelf, and crowding stores? I would hope not. However, there are some things you can do to […]

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How to Make the Most of Your Professional Connections
Oct24

How to Make the Most of Your Professional Connections

As a business owner, you have many professional connections such as bankers, lawyers, accountants, and insurance agents. Your professional connections are one of the most overlooked sources that can provide you with valuable advice, additional connections, and act as currency when it comes to making network deposits. One of the most overlooked professional connections that every business owner should be sure to cultivate, especially if the business serves other businesses, is with their business bankers. Unfortunately, most business owners see their banker as someone who can only negatively affect their business or someone that just provides a service and not as a key contact with whom they should create a deeper and more personal and professional connection. What many business owners forget is that their business bankers work with other businesses. Many of these businesses could likely use the products or services that your business offers. Therefore, business bankers can become a valuable source of business referrals. More importantly, a business banker will know the financial situation of any business they referred. A business banker that wants to maintain a personal or professional connection with you would never refer a prospect that they feel would be a bad contact for your business. Most business owners meet with their bankers only when they request a meeting. Rather than wait for your business banker to ask you to lunch, take the initiative and ask your business banker to lunch. Tell them you want to discuss the current and future state of your […]

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