Travis Esquivel is an engineer, passionate soccer player and full-time dad. He enjoys writing about innovation and technology from time to time.

Your Competitors are Gaining Market Share – How About You?
Apr20

Your Competitors are Gaining Market Share – How About You?

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? How fast are your major competitors growing? What is your market share compared to your strongest competitors? Can you answer these questions for your organization? Market Share is a Measure of Your Competitiveness Why do the answers to these three questions matter? Even if you are making, or exceeding your performance target(s), if you are not growing as fast as the category, or your strongest competitors, your position in the category will eventually decline. Market share is among the most valuable metric a company can use to judge the effectiveness of any possible growth and revenue generating initiatives. Market share provides a way to measure how you are doing compared to your competition. It quantifies whether the execution of your strategies is producing business results. It’s important to have some way to measure your competitiveness, and market share is just one such measure. It is a key performance indicator along with other measures such as customer lifetime value, brand preference, product adoption rate, and category ownership. Maintaining or improving your market share is a measure worthy of investment in. When You’re Not Keeping Pace, You’re Falling Behind Growth is getting tougher in the […]

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How to Keep New Website Visitors Engaged with Your Brand
Apr20

How to Keep New Website Visitors Engaged with Your Brand

Are you looking for a way to keep new users engaged once they land on your website? If so, you’re not alone. Many business owners and marketers know how to get people to visit their online store but struggle with keeping visitors around long enough to become customers. We know this is a frustrating experience. The good news is there are quite a few things you can do to actively encourage new visitors to engage with your brand and eventually become customers. Today, we will explore several strategies that can help business owners across all industries increase engagement among new visitors. Our tips will cover everything from enhancing your website’s usability to building active lead lists on multiple marketing channels. Let’s dive in. Prioritize Site Performance There’s nothing that will disrupt a new user’s experience like a poorly optimized website. Factors like your loading time, menu display, and mobile responsiveness can significantly impact how users interact with your website. If your website takes 10 seconds to load, you’re going to see a majority of visitors leave before they make it to the first page. The average consumer expects a website to load in 2 seconds or less. Luckily, you can take steps to speed up your website and fine-tune the overall performance of your online store. Simple changes, like enabling a caching plugin and compressing your images, can substantially impact loading times. You’ll also want to take steps to ensure your site is optimized for mobile users. Many consumers use […]

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Do You Need a Full Time Scrum Master for Scrum?
Apr20

Do You Need a Full Time Scrum Master for Scrum?

I recently posted a question on LinkedIn about how to staff the Scrum Master role in a small organization with few people. I was pleasantly surprised by the level of engagement and the great perspectives shared by many people. And the reality is that I hadn’t thought deeply about the question before posting it. And I am glad I put that question out there even though I hadn’t thought it out for myself. My typical coaching in this position would be to provide a set of options for the client based on my understanding of the client’s situation. The insights I gained were enlightening and in some cases disturbing. Let me elaborate. What Scrum Experts Say about Full-Time Scrum Master This is the question on LinkedIn: Question for all the Scrum experts out there – How do you staff the ScrumMaster role in an organization with a small technology team? I have a couple of clients who want to use Scrum. They have one small technology team of 8 or 9 people; they are a cross-functional team with end-to-end delivery capability. They want to use Scrum but they don’t have a person to play the ScrumMaster role, nor do they feel that they can spare a full-time person for one team this small. What would you recommend? I’ve outlined some options below: 1) Hire a full-time SM 2) Train the team manager to be a SM 3) Ask for a team member to volunteer to be a half time SM […]

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How to Create a Comprehensive B2B Product Launch Timeline
Apr20

How to Create a Comprehensive B2B Product Launch Timeline

A product launch is an eventful time, with many steps and processes combing to ensure successful planning and execution. With all these moving parts, it can be a challenge to clearly outline every step of the way and make sure it is accessible to all people involved. So, how can you create a product launch timeline and what are the necessary things to include? We discuss what a product launch timeline is, why it’s beneficial to have one and what elements should be included to ensure progress and success. What is a Product Launch Timeline? Like any timeline, a product launch timeline is a plan that outlines what needs to be done and by when to guarantee that the project is completed at the goal time. It details tasks, deadlines, team members involved as well as any personalized elements that you would like to include. The timeline is focused on your goal, launching your product. An abundance of product launch details may be included, from sales efforts to marketing and even the engineering of the product What Are the Benefits of a Product Launch Timeline? Marketers with a plan and strategy are 313% more likely to report success. Plans with timelines serve as a foundation to achieving launch success and can be used to visualize every step of the way. As we discuss later on, visualization can help make your goals more realistic by illustrating exactly what needs to be done to reach a goal. Having a timeline can also […]

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Why Workplace Humour is the Secret to Great Leadership
Apr20

Why Workplace Humour is the Secret to Great Leadership

Mark Twain said that “Humour is the great thing, the saving thing after all. The minute it crops up, all our hardnesses yield, all our irritations, and resentments flit away, and a sunny spirit takes their place.” He’s certainly not wrong. Funny Leaders are Better Leaders However, a Gallup study reveals that people laugh significantly more on weekends than on weekdays. It also suggests that as people get older, they stop smiling and laughing as frequently. Do you need to crack jokes in the office? A plethora of studies show that the workplace needs laughter. A case in point: research by Stanford Graduate School of Business professor Jennifer Aaker and lecturer Naomi Bagdonas, indicates that people fall off a “humour cliff” around the time they enter the workforce. This trend, however, when reversed can prove to be extremely valuable. Humour is an effective and under leveraged superpower in the business world that offers a competitive advantage against peers, higher retention rates of employees as well as allows teams to build innovative solutions and be more resilient to stress. “A sense of humour is part of the art of leadership, of getting along with people, of getting things done.” – Dwight D. Eisenhower Organisational cultures that incorporate humour are more resilient in stressful situations as it releases oxytocin – a hormone responsible for facilitating social bonding and increasing trust. According to Bagdonas, this social lubricant also makes it “a gateway drug to broader aspects of authenticity and vulnerability.” This holds 10x […]

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