Fashion Discovery App Wooplr Secures $5M Led By Helion Ventures

India-based fashion m-commerce startup Wooplr today announced raising Series A funding round of US $5 million led by Helion Ventures.

The funds will primarily be used to hire top talent, expand the team and grow the Wooplr community as a whole.

The Wooplr app helps people decide what to buy and where to shop based on their interests, location and social circle. It gives the user a personalised feed of curated fashion products.

This infusion of funds will see Rahul Chandra, Co-founder and Managing Director, Helion Ventures join Wooplr’s Board of Directors.

Future of fashion and m-commerce

“Wooplr’s offering is well-timed with the rapidly increasing demand for solutions in m-commerce that brings together both online and offline retailers on a common platform,” said Chandra

“We believe the market will continue to see a shift towards m-commerce. Wooplr is a powerful solution for the industry and we are excited to collaborate with and support them as they work to build a great company in an exciting category,” he added.

Eighty per cent of Wooplr’s community of shoppers constitute women. The company was founded by Arjun Zacharia, Soumen Sarkar, Praveen Rajaretnam and Ankit Sabharwal, and is based in Bangalore, India.

Commenting on the funding, CEO Zacharia said, “Wooplr has just scratched the surface of the potential that m-commerce has to offer in India to both consumers and merchants. The financial support and domain expertise of Helion Ventures and our angel investors will help us execute our vision even more rapidly and with focus.”

The company previously raised US$225,000 from a group of angel investors including Rahul Khanna, Sunil Kalra, Vivek Pandit and Jaspreet Bindra.

The Wooplr mobile app was released in December 2013, and is currently available on Android, iOS and the mobile web.

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Author: Travis Esquivel

Travis Esquivel is an engineer, passionate soccer player and full-time dad. He enjoys writing about innovation and technology from time to time.

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