Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems.
If you’ve been following our previous articles, then you probably already have a good idea of whether or not you’re in the right position for a Fractional CMO. Before making the final decision, you may wonder exactly what you can expect when you work with a part-time marketing executive.
A lot, really. You can expect a lot. Let’s take a look.
Objectives
Without solid leadership, marketing can look a lot like “throw it at the wall and see what sticks.” A Fractional CMO at the helm can ensure that marketing goals are developed in order to continue driving your business forward, whether those goals are to facilitate rapid growth for an emerging brand or to maintain steady performance for a company that has recently experienced layoffs.
Strategy
Whether beginning to scale or keeping your current marketing momentum through staffing changes, one thing you can’t sacrifice is a marketing strategy. Unfortunately, without a leader, your marketing could falter to the point of just putting one foot in front of the other. Having an experienced marketing executive in place, even on a fractional basis, is crucial to identifying key objectives and devising strategies in order to meet those goals.
Process
Instead of that “one foot in front of the other” method that so many businesses without marketing leadership rely on, a Fractional CMO can ensure that there is a process in place to execute the strategy in order to meet your marketing objectives. With seasoned Fractional CMOs, this process has been developed and honed over several years while working with marketing teams in large companies—in many cases, Fortune 500 or even Fortune 100 brands.
That process—and that experience—is expensive to attain for small or downsizing businesses, but it is possible with a part-time CMO at the helm. Wouldn’t you love to have that kind of expertise working on your behalf?
Experienced Team
Whether you have your own marketing team in place or not, a Fractional CMO often comes with a team of seasoned professionals on call at any time. This team can either bolster your current marketing team or help fill in some of the gaps that have appeared either because of downsizing or rapid growth.
These team members provide immense skill they’ve earned through years of experience with companies of various sizes and types. With one hire—the Fractional CMO—you’ll have access to their digital marketing experts, content marketers, video marketers, social media experts, publicity and media experts, print and broadcast marketers, strategists, branding experts, copywriters, designers…the list goes on.
These benefits are enormous—and they simply can’t be attained, even with a full-time CMO. With a Fractional CMO, however, you could be well on your way to success…and at a fraction of the cost, in a fraction of the time.
