Marketing meets IT: How the two teams can put the gloves down and work together (webinar)
Jun29

Marketing meets IT: How the two teams can put the gloves down and work together (webinar)

Join us for this live webinar on Thursday, July 9 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Marketers used to rely on third-party market research, a few focus groups, and their best gut instincts to figure out what might appeal to c […]

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Dear Verizon, you may want to read this Goldman Sachs research note about AOL
May12

Dear Verizon, you may want to read this Goldman Sachs research note about AOL

So Verizon is buying AOL for $4.4 billion, or $50 per share. After news of the deal broke, a number of people also noted that in a somewhat awkward twist, analysts at Goldman Sachs downgraded their outlook on AOL shares just last week. On May 5, Gold […]

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Save me from my TV obsession (but don’t forget to record the new Veep)
Apr17

Save me from my TV obsession (but don’t forget to record the new Veep)

There’s a sketch in the first season of Portlandia called Did You Read It?, in which Fred and Carrie discuss articles they’ve seen – in McSweeney’s, the New Yorker, the Wall Street Journal – with increasingly frenzied competitiveness. As they dash ac […]

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The Authenticity Paradox
Mar31

The Authenticity Paradox

Authenticity has become the gold standard for leadership. But a simplistic understanding of what it means can hinder your growth and limit your impact. Consider Cynthia, a general manager in a health care organization. Her promotion into that role in […]

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4 Areas Of Email Marketing Improvement
Mar23

4 Areas Of Email Marketing Improvement

Both email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of these technologies’ applications in a client company is a major oversight. When marketers are able to look at how th […]

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3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Feb27

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy. What’s apparent, though, is that many startup entrepren […]

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