Company Culture Health Check – 5 Questions to Ask Your New Hybrid Workforce 
Sep25

Company Culture Health Check – 5 Questions to Ask Your New Hybrid Workforce 

As companies get their bearings in establishing a new hybrid workforce, company leadership needs to understand that company culture is going to undergo its own transformation. When a company and its employees share the same set of strong beliefs and values, the employees are more likely to stick around, individuals and teams are more likely to work more productively, and even a company’s financial performance could see a positive impact. As the hybrid workforce continues to grow into what will become the future of work, company leadership should tap into their most valuable resource – their employees – to understand their thoughts, concerns and learn about their ideas. Here are five questions companies should ask employees to ensure they are on the right path in transforming their company cultures for the hybrid workforce. Do you feel recognized by the company and your managers? Recognizing your employees for their successes—no matter how big or small—can go a long way in making them feel appreciated. Unfortunately, 63 percent of employees don’t feel like they get enough praise at work. Because companies aren’t working in person all the time – or at all – now, giving someone praise as you pass them in the hall or run into them at lunch doesn’t work anymore. Nor do the monthly employee appreciation lunches, happy hours, etc. Ask employees how frequently they need recognition, and in what form it’s most appreciated. From a monetary perspective, spot bonuses and annual bonuses may be popular, but for many […]

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How to Save Money for a New Business
Sep25

How to Save Money for a New Business

How much does it cost to start your own business? Well, that depends. However, according to the Small Business Administration, most micro-businesses cost approximately $3,000 to launch, while most home-based franchises cost between $2,000 and $5,000. Yeah — I’d say that’s really conservative. In the scheme of things, that’s not an awful lot of money. But, considering that 56% of Americans have less than $5,000 in savings, and a third have no savings at all, coming up with that amount can be problematic. While you could take a loan or max out your credit cards, you could save money for a business to avoid high-interest debt. Again, $2,000 to $5,000 isn’t really all that much. At the same time, when money is tight, that is a lot of money to come up with. So, here are 11 ways that you can realistically save money for a new business. 1. How much should you save? There isn’t one right answer here. For some, you might be fortunate enough to get your business started for under $500. Others might need $10,000. Regardless of the exact figure, the SBA states that you can calculate your startup costs by identifying expenses like; Office space Equipment and supplies Communications Utilities Licenses and permits Insurance Lawyer and accountant Inventory Employee salaries Advertising and marketing Market research Printed marketing materials Making a website “Once you have your list of expenses, you can estimate how much they’ll actually cost,” notes the SBA. “This process will be different for […]

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How to Develop a Story Brand Framework For Your Small Business
Sep25

How to Develop a Story Brand Framework For Your Small Business

Most brands waste a huge amount of money on marketing. The reason is simple. Most businesses hire graphic designers to build their websites and their collateral material. Graphic designers have degrees in design and have lots of coding knowledge. However, most have very limited skills when it comes to crafting messages that prospects can relate to and which follow the proven story brand framework that makes the prospect the hero. Graphic design companies are more than happy to take your money and incorporate the latest fads, regardless of the results they deliver. Websites don’t sell things – words do. If you have not clarified your message in the eyes of your prospect, they will not listen. There are two critical mistakes brands make when they talk about their products or services. Message Not Focused on Survive and Thrive The first mistake brands make is they fail to focus on the aspects of their offer that will help the prospect survive and thrive. The human brain is constantly exposed to information. There are way too many things to process so it uses filters to sort out millions of unnecessary facts every day. You might have had a recent meeting with a colleague but your brain would never think to record the color of their shoes. Why? Because our brains don’t need to know the color of a person’s shoes to survive. The subconscious is always categorizing and organizing information and when we talk publicly about our brand or our company’s goals […]

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How Poor Communication Strategies Widened the Corporate Productivity Gap
Sep25

How Poor Communication Strategies Widened the Corporate Productivity Gap

Despite investing heavily in digital solutions at the start of the pandemic, many business leaders are seeing productivity losses within their organizations. With economies around the world re-opening, they are now looking at the future shape of their workforces. The downward productivity trend after initial gains at the start of the pandemic is a common story. However, a few companies are seeing progress — specifically, those successful at managing employee time, talent, and energy before Covid-19. These businesses excel at continued growth, outpacing the rest by 40% in an ever-widening corporate productivity gap. This parallels what happened after the 2008 financial crisis and seems to be following a similar trajectory of over-optimism mixed with lagging policies, broadening organizational cracks before an eventual and expensive return to a pre-crisis status quo for many organizations. Let’s start by looking at how the current Covid-19 crisis shifted business priorities and advanced digital roadmaps more in a few weeks than they had moved in the last decade. Responding to a Crisis Changing Priorities The pandemic shifted the priorities of many companies. It created supply chain delays and roadblocks to customer interactions, worker productivity, and collaborations. Worse, it also caused massive hits to organizational stability and overall revenue. KPMGs’ Going Digital, Faster, Global survey into the impact of COVID-19 on digital transformation (Hernandez-Kakol, Hernandez, Clamp 2021) With government mandates limiting and eventually closing businesses and shopping centers, many companies followed, suit with many closing their doors for good. To avoid falling revenue and supply chain […]

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How to Write a Compelling Job Description
Sep25

How to Write a Compelling Job Description

Job descriptions are the new landing pages for recruiters. These short copies may not look much, but it’s your foot-in-the-door to get more applicants and, ultimately, the perfect fit for the position that you’re trying to fill. It should be well-structured, enticing, and has all the relevant information that a job seeker would want to see for them to click the “Apply Now” button. Otherwise, your job post would just be ignored and you’ll risk losing valuable talents. In this article, learn how to create a compelling job description to optimize your recruiting efforts. Integrating the AIDA Model The AIDA Model can be an excellent reference for you to create a strong and appealing job description. It tackles the four phases that candidates go through before deciding to apply for a job. These are: – Awareness – Interest – Desire – Action Let’s break down these phases and discuss what you can do at each stage. Awareness First and foremost, you have to make the people aware that there is, in fact, a job vacancy in your company. You can write tons of excellent job descriptions but, if it isn’t seen by people, it’s going to be useless. Spread awareness of your job post first by maximizing multiple platforms. You can create a career page and ensure that it is SEO-friendly. This way, when people search certain keywords on search engines like Google, your content will show up. You can also post on different job boards or social media channels. […]

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Chief Digital Officer Recruiters Are Seeing a Rise In “Work From Anywhere” Options
Sep24

Chief Digital Officer Recruiters Are Seeing a Rise In “Work From Anywhere” Options

For years, chief digital officer recruiters have seen many businesses change their policies and working environments to optimize their employee’s productivity and innovativeness. Some have added more colorful working areas to generate creativity. Others have offered daycare within the building to better balance personal and work-related matters. Regardless of the change, the top marketing executive search firm can agree that the personal technology and digital connectivity have advanced so fast that people have begun to ask, “Do we really need to be together, in an office, to do our work?” As the leading marketing executive search firm, we got our answer during the 2020 pandemic. It showed most of us we can still be unified as a team even when we are distributed. Airtasker conducted research on the productivity of workers and found working from home not only benefits employees by eliminating their daily commutes but also increases productivity and leads to healthier lifestyles. Remote work has become the new normal for a lot of companies. The question now is not whether you should offer working from home (WFH) options, but how you can make working from home more productive. New Trend Marketing Executive Search Firm Sees On The Rise: Like a lot of organizations, chief digital officer recruiters are searching for the best solution for the working environments post-pandemic. During our research, we have noticed a popular trend has attracted more attention over the last few months. The idea is the next step above working from home (WFH). It […]

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