Why Social Media Should Be a Priority for Every Small Business
Aug04

Why Social Media Should Be a Priority for Every Small Business

People are spending more and more time on their phones these days – especially younger generations, making social media an increasingly effective way to market your business. Social media is a great way for consumers to understand and research a brand before making a purchase. But not all businesses are putting in the effort to display their company on these platforms. According to a recent study, nearly 40% of potential customers research a small business’ social media platform before making a purchase. In order to highlight the ROI of a cohesive online presence and proven results from social media, here are 4 ways you can expect to see an improvement in your marketing returns: Boost in engagement New leads from social promotions Building brand loyalty and new followers Improvement in brand authority Boost in Engagement Customer engagement helps build loyalty, trust, and authority. In order to make a conversion online, there is a process of engagement leading up to the final “buy” button. These engagements may seem inconsequential, but think about it, would you ask someone to marry you after just meeting them? No, of course not. Much like the process of dating, think of engagements as a way to court your potential buyer before they actually say “I do” to a purchase. People like to connect with people, not products. So, by displaying your company on social media, you can strategically assert your brand as more than just a label. Through platforms like Instagram and Twitter, you can express […]

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Top online business approaches to making money during COVID
Aug03

Top online business approaches to making money during COVID

It goes without saying that you are currently living in uncertain times. Just look at what all have transpired in the last couple of decades. The economy took a turn for the worse, the United States got its first president of colour, and now a viral pandemic is sweeping throughout the entire nation that is changing the face of business, sports, entertainment, and everything that people used to hold dear. If you are like most people, you probably don’t have anything but time on your hands these days. You’re likely out of work just sitting at home waiting on your boss to call you and tell you to come back into the office. It can be difficult to make money during COVID. In fact, if you aren’t careful, it won’t be long before you don’t have any savings left because there is a good that those unemployment checks aren’t fully replacing what you were making weekly. This is why it is best to supplement your income when and where you can. If there is one thing that is certain in today’s time, it is the Internet. The Internet is still more powerful and resourceful as it has ever been, despite this recent set back with the pandemic. This is why it only makes sense to start an online business that will make you money during this time of COVID. What business do you start with all the already established ones? A profitable blog When you really sit down and think […]

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How to Strengthen Your Agency’s Hiring Process During a Pandemic
Aug03

How to Strengthen Your Agency’s Hiring Process During a Pandemic

It doesn’t matter if you’re in a major market or based in a rural area: Attracting and retaining talent is likely a challenge in this unprecedented environment. Many agency owners are stressing over hiring new employees, losing key players, and having to do massive layoffs — all while remote. The coronavirus pandemic forced agencies around the globe to go fully remote whether they were ready to or not. Unfortunately, most fell into the latter category: Only 16% of HR professionals say they were ready to go 100% digital. In times of uncertainty, it’s imperative to control what you can, and when it comes to hiring, you still hold the cards. By shoring up your hiring process now, you’ll strengthen your talent recruitment and onboarding processes in a way that sets you and future employees up for success. Don’t Go Too Easy on New Employees To strengthen your hiring process, make sure you’re hiring for fit. That means assessing your candidates’ compatibility with your company in terms of culture, work ethic, and role. To accurately evaluate a candidate’s qualifications, you have to put them on the spot and see how they react. I recommend putting up a few “hoops” for a candidate to jump through during the interview process: Hoop #1: Do They Really Want the Job? Post-pandemic, it’s important to understand whether your candidate just wants a job or this job. Ask the prospect about their agency experience. Why do they want to work on the agency side versus the […]

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The Supply Chain Leaders Guide to the 21st Century
Aug03

The Supply Chain Leaders Guide to the 21st Century

With the genesis of Supply Chain Management in the early 1980s, it is no coincidence that this decade also saw the emergence of the personal computer. Where previously a manual and labour-intensive process, this surge of new technology-enabled significant improvements in supply chain planning and execution of the same. These improvements not only identified its importance but also brought attention to the complexity and, indeed, for companies, the overall expense of their operations. With this company, executives recognised the opportunity to improve the bottom line if they invested in the correct professionals and technology. Fast-forward forty years, the importance of investing in the right people, processes, and systems remains critical indeed paramount to gaining and maintaining competitive advantage. The pandemic of 2020 has caught many companies by surprise, and they are suffering considerable fallout because of inadequacies within their supply chain. A supply chain will always remain a vast network of products, services, information, and finance. These networks will respond to management in the short term; however, long term, they require exemplary and strong leadership, a strength in leadership that can encourage top performance from all those around them. In turn, leaders cannot be merely managers; they must meet the day-to-day challenges of managing the function whilst at the same time envisaging future demands. The function has already, within the 21st Century undergone significant change; as a critical function, it has advanced almost beyond recognition, companies performing better when they take notice. That said, and as we reflect on current […]

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Women In Leadership: Exploring the Advantages
Aug03

Women In Leadership: Exploring the Advantages

“If women ran every country in the world there would be a general improvement in living standards and outcomes. Women aren’t perfect but are indisputably better than men,” said former US President Barack Obama. Image credit: Unsplash As a society, we have tried to make enough progress when it comes to gender equality. Like say, women’s safety in the workplace and the related issues are discussed and debated all around the globe. But in organizations, there still exists a struggle of gender diversity in the leadership teams. Women in leadership have often been defined inadequately. Stereotypically, men occupy the role of leadership and ‘take charge’ whereas women ‘take care.’ In 2018, women held only 20% of all senior roles in India. In 2019, only 29% of senior management roles were held by women, the highest ever on global record. There is even lower representation in emerging economies like Brazil, which is just 8% in 2020. To say the least, progress has been slow all over the world. However, the good news is that women have begun to make their claims for leadership amidst all the challenges they face. They are now fully aware and able to recognize the obstacles and seek to play an active role in their career options. And interestingly, women in leadership positions bring in many significant strides in the business world. It is because of women’s inclination toward a holistic, self-reflective approach that leads them to do things differently than men do. Here Are The Top […]

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10 Networking Tips to Help Boost Your Career
Aug03

10 Networking Tips to Help Boost Your Career

Networking is a powerful tool for business people to meet relevant people that can help them further their career, whether it is a new job or new clients. As they say, “It’s not what you know but who you know.” What Is Business Networking? Business networking is the act of interacting and conversing with other people to develop professional contacts and exchange information, usually in the setting of an event or meeting. Networking helps individuals to establish and nurture long-term and mutually valuable relationships, popular with career-focused professionals. The aim is usually to expand one’s circle of influence and acquaintances to enhance opportunities to further one’s career — whether it is a new job or promotion or to meet potential future clients, customers or business partners. Invest time (and a little bit of money) into increasing your networks and relationships — personal and professional, and in the long-run, you will reap the benefits. Although we often have individual goals, we should not forget that networking is for mutual benefit. If you want to further your career opportunities, you should be networking. Opportunities to network exist all around us. At the supermarket. At the gym. Picking up the kids from school or watching them play sport, or at religious gatherings. We should not neglect our networks as an opportunity to grow our business network. As they say, it is not what you know, but who you know. Growing your networks will help you establish rapport and trust in your local community, so look for opportunities […]

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