How to Create Your First Digital Product in A Weekend
Sep28

How to Create Your First Digital Product in A Weekend

Yes, you can totally create your first digital product in a weekend. In this blog post, we are going to be sharing a step-by-step process that we have used to create over 50 digital products in the last three years. The first thing to remember is if this is your first digital product, or even if it’s not but you want to create something quick, focus on providing one quick win for your audience. One quick win does not require you to create a big course, it could be a simple ebook, a masterclass, or a mini-course that goes deep into one impactful result. So in this post, we are going to specifically talk about how you can create something that is quick, easy to consume but also actionable and impact-driven. We have divided the process in 5 steps: The Outline Making Decisions Content creation Test and Launch Ongoing Promotion Plan Let’s get into each of these steps. The Outline Before you get started with any content creation, it’s important to create an outline to work from. First, we are going to map out the topic, audience and objective of your digital product. Deciding your topic: Before you decide to start working on your outline, it is important to decide the topic for your course. The best way to decide the topic is to think about the questions you are often asked, or something you have a unique experience in. If you have an audience, you could create something that […]

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Unlocking the Power of Diversity, Equity & Inclusion
Sep28

Unlocking the Power of Diversity, Equity & Inclusion

Diversity, Equity and Inclusion is on top of every organisation – social or entrepreneurial and every leader worth their salt is thinking about how to make their culture more inclusive and equitable for all members of the tribe. In this blog I want to warn leaders about the risk of ignoring one or more of the trinity of values (Diversity, Inclusion & Equity) in favor of the others. I was talking to one of my friends yesterday. He leads a large team and said that he was hiring and wanted to check with me if I knew someone for the job. I recommended a couple of names and he said that he needs to hire a woman and an early talent at that. When I asked if it was relevant for the job and if it is advertised as such, he just said that he has a target of having a certain percentage of his team to be early talent, a percentage of gender diversity, which is not the case as of now. So, he needs to hire a woman, who is an early talent as well. This approach to increasing diversity, which is great to improve gender balance within the organisation, but is only a partial and a short-term solution. This leads to an imbalance on the “Inclusion” and “Equity” front. If we really want to access the true power of DE&I, it is critical that we maintain the balance. Does this mean that leaders should not prioritize hiring […]

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Everything You Need to Know About Payroll Reporting
Sep28

Everything You Need to Know About Payroll Reporting

First comes hiring. Then comes onboarding. Then comes … happily ever after? Not quite. If you have employees, you need to stay on top of all things payroll. And one of your big payroll responsibilities as an employer is withholding taxes and reporting said taxes to the proper government agencies. What you need to know about payroll reporting Payroll reporting can make your head spin. If it doesn’t, you’ve either been doing it a while, you have a knack for payroll, you’re doing it wrong, or you’re lying to yourself. But hey, no judgment here. For those of you whose heads are spinning from all the requirements, read on. 1. Payroll reports are pretty darn important Employers use payroll reporting to, well, report on employee wages and employment tax liabilities. And when it comes to taxes, you know how important it is for the government to get their cut. In fact, even filing a payroll report late is grounds for getting slapped with a failure-to-file penalty. So, file various payroll reports (which I’ll get to next) on time to summarize the following types of employment taxes: Federal income tax Social Security tax Medicare tax Federal unemployment tax State income tax State unemployment tax Local income tax As you can see, these reports summarize a lot of payroll data. You’ll need to report both the taxes you contribute as the employer as well as the taxes you withhold from your employees’ wages. Use the government form that reports each type of […]

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Optimizing the In-Store Experience for a Post-Covid Environment
Sep27

Optimizing the In-Store Experience for a Post-Covid Environment

As we continue on the road back to normalcy, there’s an obvious truth we have to acknowledge: Covid-19 has had a profound, permanent impact on brick-and-mortar retail. Dozens of iconic retail brands are facing bankruptcy. Several of these companies have already been forced to shutter for good since the beginning of the pandemic. More will probably join them soon. It’s hard enough to provide a physical space in which customers can shop for products under these conditions. Now, though, retailers need to be able to provide a unique experience if they expect buyers to leave the comfort—and safety—of their living rooms. It’s no surprise that, even as the pandemic starts to come under control in several countries, merchants still rate Covid-19 response as their top focus for 2021. The majority of sellers say they had a pessimistic outlook for the rest of 2021, as compared to 2020. We can’t blame this all on the pandemic, though. This trend in customer expectation has been underway for years. Covid-19 merely provided the systemic shock that accelerated the pace and made it impossible to resist any longer. The factor that determines each retailer’s ability to thrive in a post-Covid physical retail environment is their adaptability. Specifically, whether they can learn to provide the kind of unique experience that would be worth the trip for buyers. In-Store Shopping as an Experience Attracting buyers depends on a merchant’s ability to enrich the customer experience. Again, this is not new; retailers have been feeling pressure to […]

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Ready to Take the Leap of Business Ownership? Hard Trends Set the Foundation
Sep26

Ready to Take the Leap of Business Ownership? Hard Trends Set the Foundation

During the course of one’s professional career, the thought crosses their mind that, “I wish I could just work for myself,” or they take a look at a product, service, or process and state, “there has got to be a better way. Nearly every day, an individual with that inkling takes the leap into entrepreneurship, hoping to positively disrupt an industry, make a difference in the world, or become the next Steve Jobs or Elon Musk, to be remembered for something they created that did not exist before them. Entrepreneurship Can Be Low-Risk Starting a business or inventing something disruptive can be a risky endeavor; however, as I teach frequently in my Anticipatory Leader System, innovation based on certainty is low-risk, whereas innovation based on uncertainty is high-risk. But how does a new entrepreneur differentiate between low- and high-risk endeavors? They’re actually differentiating between Hard Trends and Soft Trends, where Hard Trends are future certainties that will happen and Soft Trends are future possibilities that are open to influence. With these, an Anticipatory Leader paints a picture for themselves of what will happen in this world, how those certainties will disrupt industries, and what they can do to leverage those disruptions to their advantage. This methodology makes innovation and entrepreneurship in general a far more low-risk endeavor. Start With Cycles Using my Hard Trend Methodology to establish a low-risk environment for innovation takes practice, and one of the better ways to practice this is by mastering the concept of cycles. […]

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Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It
Sep26

Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It

Going to college. Buying a car. Starting a business. Owning your own home. Often, these facets of the American Dream take a loan to achieve — and loans, in turn, require good credit. Without a favorable credit score, loan applicants will either fail to qualify or have punishingly high interest rates. Either way, financial goals stay that much further out of reach. Mortgages and auto loans are not the only things denied to people with bad or no credit. For example, without a good score, an applicant may be unable to rent an apartment. Or, they might be unable to have a job that would let them pay the rent. Credit Access in Marginalized Communities Poor or “invisible” credit has harmful impacts on anyone. But, it’s probably no surprise that the problem is most acute in communities of color. This was caused by decades of unequal access to banks, discriminatory fees, and discriminatory lending practices. Consequently, many Black and Latino consumers turn to alternative financial institutions. These may include services like payday loan stores and check-cashing businesses for when they need ready money. But, unfortunately, these often predatory lending experiences can lead to troubled credit histories. The cause of this could be subprime lending or other impacts of systemic disadvantage. Whatever the case, the data on credit scores in marginalized communities is clear enough. One in 5 Black consumers has a FICO score below 620, compared to just 1 in 19 for white consumers. Among Latinos, the ratio is 1 […]

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