The Transformative Power of Relationships
Jun22

The Transformative Power of Relationships

We all know that relationships play an important role in our success, happiness, and fulfillment. For an entrepreneur, this is even more true. We all have goals (conscious or unconscious) that involve our relationships. Gaining clarity around relationship goals—whether they are professional, personal, spiritual, or familial—greatly impacts our lives, which is one of the reasons people work with me and my Take Back Your Time program. For my client Karene Richards, this couldn’t be more true. As a former investment banker, her journey as an entrepreneur began with a tragedy involving one of the closest relationships a person can have—the one with your mother. Fifteen years ago, Karene’s mother was diagnosed with breast cancer. Two years later, she passed away. During this time, her father had a poignant request. He saw how similar Karene was to her mother. Both went to Ivy League colleges, both obtained their master’s degrees, both were ambitious, and both often neglected their own self-care to care for others, something that many women—especially women of color—can relate to. Karene’s dad took her aside and asked her to not let what happened to her mom happen to her. Instead of sacrificing herself for others, he asked her to practice self-care. Could she put herself and her health first? Ten years later, the doctors found a lump in Karene’s breast. Karene wondered if she, like her mother, had only two years to live. It threw her life into sharp focus. How was she prioritizing her time? Was she […]

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4 Easy Steps to Improve Your Remote Work Life
Jun21

4 Easy Steps to Improve Your Remote Work Life

Over the course of the pandemic, people had to figure out how to efficiently communicate remotely. This included a need to rebalance work and home life. Are you sitting at the same disorganized desk with little motivation and constant distractions? Perhaps you lose focus from spending time with your family or working on projects? The good news, it’s easy to make your new virtual work environment more successful. Follow the four tips below to enhance stability and productivity in project management. 1. Redesign Your Space The first step in becoming more efficient is organizing your space. Create different spaces or sections to distinguish between your work and personal areas. If size is limited, try hanging a curtain, or use a folding screen, to separate your desk from your bed. The addition of dual purpose items, like a file cabinet or computer monitor, can increase functionality. When redesigning your workspace for a virtual job, there tends to be a lot of sitting. Consider investing in a stand-up desk. The benefits of adjustable workstations run from lowering your risk of obesity and heart disease to reducing back pain. Also, consider buying a large exercise ball, which can improve your energy while strengthening your posture and balance. Make sure to check whether your lighting is sufficient during the day and night. Amplified lighting revives the mood and eases the strain on your eyes. Get innovative and enjoy the process! 2. Invest in Your Short and Long Term Plans Consider separating your work commitments […]

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5 Powerful Tips for Promoting Your Next Live Event
Jun21

5 Powerful Tips for Promoting Your Next Live Event

When it comes to growing your business, there are plenty of paths you can take. However, there’s one strategy that’s gaining serious traction across all industries. Leaders and marketing teams are now using live events more than ever before to engage with their audience, and it’s not hard to see why. Globally, 43% of online consumers say they want more video content from brands. This startling statistic shows that despite our best efforts to produce video content, users still want more. Live events make it easy for you to show off new products, get to know your customers, and build your lead lists. Another benefit of this marketing strategy is you can host and market your event on multiple platforms, which will undoubtedly lead to more signups and engagement. Now, let’s look at five powerful ways you can promote your next live event. Determine the Goal of Your Event The first thing you should do is figure out the purpose of your live event. You’re going to struggle to get signups if you can’t clearly explain to users why they should attend your presentation. Imagine inviting someone you barely know to your house, but you don’t tell them why you want them to come over. Odds are, you’re going to end up with a lot of strange looks and very few guests. The same rule applies to live events. Review your customer personas and think carefully about how your event will help users reach their goals or resolve a pain […]

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Top Ranked eCommerce Search Practice By eCommerce Recruiters
Jun21

Top Ranked eCommerce Search Practice By eCommerce Recruiters

As eCommerce recruiters, we know that staying relevant in today’s market has never been harder. New technologies combined with increased expectations from consumers have challenged all businesses to provide a better digital user experience that is easy to navigate. This is especially true as the consumption of goods and services online continues to increase. In a digital world, the user journey and eCommerce experience need to exceed your customer’s expectations and needs. Here are some of the top eCommerce practices the leading VP eCommerce executive search firm is seeing from marketing executives. Best eCommerce Practices We Are Seeing From Top Marketers Now: When you think of eCommerce, you may associate the success and failure of the overall website to be linked to the availability of product or order fulfillment speed. This is only partly true. Like any great marketing strategy, you need to have a strong foundation. The backbone of every eCommerce site is eCommerce search. It powers the user’s shopping experience. Accurately predicting how consumers utilize the search tool is a key component to operational success. Can the search engine understand the user’s input? Are the results accurate? Does it retrieve the results quickly? According to Forrester, a study found that 8 out of 10 users leave the online store if it fails to provide its customer with convenient website navigation, relevant results, or clear product information. Most likely, they will never come back. To ensure that customers have a smooth user experience and don’t abandon you while shopping, […]

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5 Key Reasons Why Software Quality Metrics Matter
Jun20

5 Key Reasons Why Software Quality Metrics Matter

We live in a world where quality matters. Every day, we subconsciously evaluate every transaction that we make, and it is not hyperbole to state that the quality of both the action and the product that it relates to can have a significant impact on our lives. And while the average person might not consider all the ramifications of poor quality, the plain truth is that this can be a barometer for brand reputation and consumer trust. In a physical sense, we can always see how quality plays an important role in business optimization strategies. Search for “product recall” in any chosen manufacturing sector and you will get hundreds of thousands of results in seconds. On a personal level, a badly made cup of coffee or poor customer experience in a retail location may make us think twice about a second visit. But how do we apply the concept of quality in the digital realm? Importantly, how can we ensure that the software responsible for delivering the digital experiences that we take for granted in the connected society is up to the task? According to a recently published report by the Consortium for Information and Software Quality (CISQ), poor quality software cumulatively cost U.S. companies over $2 trillion in 2020. The report, cited by CIO Dive, said that these costs could be traced back to “unsuccessful IT and software projects, poor quality in legacy systems and operational software failures,” while an undetected software flaw can be the cause of critical […]

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7 Collaboration Tips for Remote Product Teams
Jun20

7 Collaboration Tips for Remote Product Teams

Product teams deliver value through collaborating to solve problems. Even if a remote-first approach isn’t the primary goal, for most high-performance product teams, some combination of co-located and remote team members is the future. We’ve mostly gotten comfortable with working remotely, but many remote product teams’ strategies lack in at least one area of collaboration. Here are seven practical tips to make remote work work for your product team. 7 collaboration tips for remote product teams 1. Select the right remote tech tools Synchronizing conversations and productivity progress is critical to remote work. And email is the worst channel for effective communication for almost everything outside of general announcements that can be digested at the reader’s pace. Building a robust tech stack no longer requires expensive hardware and bandwidth. Connect with all product teammates (and even cross-collaborate with other teams you work closely with) to understand how they are most productive personally. Based on what you learn, spend time selecting the tools that belong in your tech stack to allow team members to thrive. Whether you decide on Basecamp, Google Slides, Figma, Apptentive, Sketch, Dropbox, Zoom, or myriad other tools, there are plenty of ways to keep your remote tech stack lightweight and effective. 2. Create a shareable research hub Take a page out of the Gap Inc. consumer insights team’s book and create a large research hub to share data across departments. When you’re no longer working in close proximity to other departments—or even people—you need to find new […]

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