I Miss the Beach … Avoiding Burnout in 2021
Feb27

I Miss the Beach … Avoiding Burnout in 2021

We are approaching one year in virtual mode. We’ve pivoted. We have and are applying for our PPP loans. We’ve shifted our meetings to Zoom. We’ve become comfortable with working largely remotely. We’ve turned our dining rooms into classrooms. We’ve done what we can to make sure our team members have what they need and are okay. Working remotely is great, right? But wait, am I the only one who’s feeling a little burnt out? Am I the only one who is NOT working with toes in sand this winter? Let me share with you a few ways that I’ve been avoiding burnout and helping my clients to do the same. My Top 3 Ways to Avoid Burnout in 2021: 1. Do less: Yes, you heard me right, do LESS. In my experience, doing more hasn’t gotten me better results. Rather, gain laser focus on the 20% that drives your business forward and maintain hyper focus on that 20%. Right now, for most of us that means creating a behavior plan that drives referrals (rather than waiting for referrals). Referrals will give your highest close ratio (do less) and it is the best use of your time. 2. Do it Better In order to drive referrals, you need to be 100% clear on your compelling messaging. Your compelling messaging is built on your differentiating factors. Your differentiating factors are built on your competitive research. The world has changed people. When was the last time you researched or secret shopped your […]

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Virtual Hiring: The Key to Attracting Diverse Candidates
Feb27

Virtual Hiring: The Key to Attracting Diverse Candidates

When the Alliance for Board Diversity partnered with Deloitte to examine the gender and racial representation of Fortune 500 boardrooms, their findings painted an alarming yet encouraging picture: Minorities represented only 12.8% of 5,600 board seats in 2010; by 2018, that representation had increased to 34%. While any progress is good, there is still plenty of room for improvement. Although many homogeneous workforces are the result of bias and discrimination, it hasn’t always been easy for companies in certain locations to improve diversity. For example, white people make up more than 72% of the population of Portland, Oregon. In the past, companies would have to fly recruiters to locations with more diverse populations to find potential candidates. The recent shift to virtual hiring makes it easier than ever to meet or exceed your diversity initiatives. It’s no longer possible to excuse poor workforce representation when you have easy access to a diverse candidate pool. In addition to recruiting from the next town over, you can now target certain groups of people on job search websites the same way marketers advertise via Facebook and Google. How to Recruit Diverse Candidates After 2020 brought racial injustice and inequality into stark focus, more companies have been implementing diversity initiatives and inclusion efforts. For example, Capital One aims to hire diverse candidates for a variety of positions. To do this, the banking giant has hosted nearly 200 diversity-specific events and partnered with groups like the National Society of Black Engineers. In addition to improving […]

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A Guide to ABM Funnel Metrics
Feb27

A Guide to ABM Funnel Metrics

Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing work side by side as a well-oiled machine. Step back to reality and come to realize that many marketing teams are facing the same types of common challenges that prevent us from bringing this dreamworld to fruition. To name a few: Lack of visibility into marketing attribution and understanding which channels are right for their organization Lack of historic data to properly set benchmarks and KPIs Lack of technology to align marketing and sales efforts Lack of time to be proactive rather than reactive with marketing By being more strategic with our marketing strategy and spend, we can overcome many of the aforementioned obstacles. One essential strategy to place at the forefront of the mix is account-based marketing (ABM). Overcoming Challenges with Account-Based Marketing There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers. Not only this, but ABM is an essential part of realizing return on investment (ROI) on your marketing spend and truly forces your marketing team to think strategically. HubSpot says it well: “ABM helps your business work and communicate with high-value accounts as if they’re individual markets. By doing this—along with personalizing the […]

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How you can use bitcoin for purchases
Feb26

How you can use bitcoin for purchases

Bitcoin is a vast finance system that offers you to use it as an investment, a stock to trade, or as a technology that will shape the future of entire industries. Bitcoin is capable of all as it is a digital currency, the “coin” in the name implies, a form of currency. It has a unique design that is free from any government authority making it the foremost currencies in the world. It is right to say that blockchain is an important technology, but bitcoin was also supposed to help you make purchases without banks getting involved at all. The point is how you can spend it?  What can you buy with bitcoin? There is nothing to worry about when you see bitcoin overtaking the dollar anytime soon, as bitcoin being the foremost cryptocurrency would be still there, whether you mine bitcoin or buy bitcoin. There are a variety of places that will accept it as payment. Mostly these options are available online but now depending on your location, it is an issue to find a local bitcoin-accepting shop near you. There are limited places that accept bitcoin payments and the number of such stores is also not increasing rapidly. It still has to travel a long way before becoming widespread. Bitcoins’ volatile nature in its price along with lengthy transaction times on the busy blockchain, make it more difficult for establishments to accept bitcoin payments. Consumers also hesitate in spending it, as they think like why spend $30 worth […]

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7 Tips to Increase Productivity When Working From Home
Feb26

7 Tips to Increase Productivity When Working From Home

Don’t work from bed. You want your bed to be a place of peace and calm, not work stress. Liz Grossman Kitoyi The situation we are in right now, the pandemic and our so-called “new normal”, has made some drastic changes to the global work scenario. Many global employers opt for work-from-home to save our economy from a new depression. Little did we know that we’d be facing a slightly different depression. Yes, I know, working from home sounds peachy. You avoid traffic and colleagues you dislike, you don’t have to dress up and you can literally work in your PJs, you can eat whenever you want and whatever you want. On paper, it’s all rainbows and butterflies, and this remote work comes with great perks. There is just one thing though, most of us are not very good at it. Most of us find it incredibly hard – distractions. We spend our time fighting distractions and feeling guilty for losing that battle. We’ve all been there, including me. However, let’s all take a breath. I’m going to share with you some tips and tricks that have helped me through these challenging times in our lives. The Challenges One of my biggest challenges as someone who loves their colleagues was the lack of social interaction. I mean, we try. We really do. We even have virtual hangouts and remote lunches to stay connected. But it’s not enough now, is it? My coffee breaks are with myself and I, and there […]

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The Door’s Open but the Ride It Ain’t Free
Feb26

The Door’s Open but the Ride It Ain’t Free

This was a line from the Bruce Springsteen song “Thunder Road” many years ago. I thought of it this week in terms of my business and how it relates. The song talks about change and points out that although the door may be open there is a cost, nothing in this world is free and you need to think about it before making a big business decision. In my business that decision is whether or not to leave a service provider for a different company. I am super fortunate in that I have one of the best client retention rates in the industry, well into the 90% range. I very rarely lose a client, unless someone goes out a business or a new executive takes over in a company and wants to bring in their own vendors. But like other businesses I do on occasion have a client go elsewhere. Fortunately, most of the time they return (when I will accept them). Usually, people find out that the grass is not in fact greener on the other side of the fence! Every company has its strengths and weaknesses. For RooSites, our strength has always been our responsiveness to our clients. We answer every request the same day. This is unheard of in our industry, with some companies taking as much as two weeks just to make small text changes to your website. The funny thing about offering such world-class support is that people come to expect it. Then when they […]

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