How to Work From Home Effectively
Mar29

How to Work From Home Effectively

Did you know over the course of 12 years, there was a 159 percent increase in remote work in the U.S.? Remote work is the new norm and it has numerous benefits, including attracting and retaining top talent, increased job satisfaction and morale, and stronger productivity. If you are currently in a managerial or HR role, it’s critical that you support your remote employees so that they remain engaged and that business runs smoothly. If you’re not a manager or in a HR role, it’s equally important for you to stay motivated when working from home. In this blog post, we walk you through the value of remote work and how to work from home effectively. Remote work leads to stronger productivity In today’s high-tech business world, work-from-home capabilities have significantly evolved. From cloud collaboration software to video conferences, chat apps to email, there are dozens of technologies that allow employees to work from home effectively. While you may be concerned about work hours lost, when employees are set up for success, they often thrive. After surveying 1,004 full-time employees, it was found that remote employees are actually more productive than in-office employees. They worked an average of 1.4 more days per month, equating to 16.8 more days annually. Top tips on how to work from home effectively Companies across the globe are taking a remote work approach. And now, more than ever, it’s important to share best practices on how to work from home effectively. If your company has […]

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How Do You Show up in the World?
Mar29

How Do You Show up in the World?

geralt / Pixabay Entrepreneurs are most times focused on making money from sales. A lot of time is spent on how to increase cash flow. As a new startup, you are focused on increasing your customer base and may very seldom be concerned about how you and your brand are perceived by the people who buy your products or your potential customers. It is often said that people buy from people they trust and therefore how you show up in this world will determine how successful you are, and how many people will be drawn to your brand. In this regard here are a few tips to help you show up as a trusted brand and product: Recommended For You Webcast, March 31st: A Proven Framework to Turn Users into Customers Register Now Have a confident conversation with yourself – review your internal security, how you think about yourself determines who and what you attract. If your internal security thinks of abundance then that’s what you will attract, that’s how you will show up; be ready and willing to take up the challenges that may come with a positive disposition; Show up with an empathetic attitude to customer – One method of providing value for your customers is the put yourself in the place of the customer. Understanding their needs, their problems and their interpretation of them should be well understood; Always ask what problem are you solving for your customer – Are you different, is your brand different. This […]

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How To Decide On An Ideal Business Model For Knowledge Commerce
Mar28

How To Decide On An Ideal Business Model For Knowledge Commerce

Your Ideal Business Model Is The Way You Choose To Make Money Through Your Products Or Around Them Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats. It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early. There are many ways to make money by engaging in Knowledge Commerce. What is a business model? It’s the strategy and process you will follow to make money from your business. In Knowledge Commerce, you can start by making products first and selling them to matching audiences. Or you can start by building an audience first and then making products to suit them. You can sell your knowledge directly as products and services, or you can give your knowledge free to create a brand platform that attracts other income sources. I asked myself this: “Which business model can I handle easily as a solopreneur without burning myself out?” As solopreneurs, we all have to decide prudently on our own mix depending on our target audiences, our own work/life balance, and our intuitive pulls towards our own success routes. 1. Alternative Knowledge Commerce Models Based On Your Knowing, Or Not Knowing, What To Sell Very few entrepreneurs and marketers realize that there are […]

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Can You Fake Authenticity?
Mar28

Can You Fake Authenticity?

What is Authenticity? Authenticity has become somewhat of a “buzzword” over the past few years, and marketers have been scrambling to boast authenticity in marketing copy. For good reason, as recent data shows that 85% of shoppers consider authenticity an important aspect when making a purchasing decision. Brand trust has declined, because of a contrast between the promises made by brands and what they deliver. As a result, consumers are becoming more doubtful of brand claims. Consumers do not trust brands that portray themselves as perfect, they instead want honesty and transparency. “Consumers are faced with the challenge of finding authentic happiness in a world of mass-produced and hence inauthentic commodities.” (Jantzen, 2012) There are multiple interpretations of authentic, such as: real, honest, truthful, ‘integrity, actual, genuine, essential, verified and sincere; andis the foundation for building trust. A History of Authenticity Music academics have explored authenticity, both with cultural performances and modern music such as folk, rock, rap and pop music. Authentic music performance is for the sake of self-enjoyment or ability in the art, whilst commercial endeavours are inauthentic. Being an artist for the sake of the arts rather than doing it to make commercial profit. Doing something solely for profit considered inherently inauthentic (why consumers often perceive brands as inauthentic). There are two schools of thought: romanticism – where authenticity subscribes to tradition and cherishes the past, or a modernist approach to authenticity – grounded in experimentation and progress, and the belief true artists must move forward. In […]

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How Leaders Can Boost Morale Through Self-Acceptance
Mar28

How Leaders Can Boost Morale Through Self-Acceptance

Are you a leader in your business or in an organization? Then, you’re aware that one of the key tasks of a leader is to boost morale. You’re not just responsible for boosting your team’s morale at work but also your own. Your team will pick up cues from your own attitudes and behaviors, which will impact how they approach challenges and problems at work. Having a personal attitude of positivity makes it possible to meet challenges and perform well. Good morale at work will lead to greater productivity and positive outcomes for your business. Sell-Esteem and Morale A popular psychological concept is that you can boost self-esteem by achieving important goals. So, when your team does well at work it will lead to higher self-esteem and better morale. However, when self-esteem depends on good performance, it means that poor outcomes must lead to low self-esteem and poor morale. The problem is that making mistakes is inevitable. It’s also impossible to control all external factors that can affect the outcome of a business decision. Depending on self-esteem and consistently good performance is not a dependable long-term strategy. A more empowering and potent way to boost morale for others and for yourself is to embrace the concept of self-acceptance. Self-Acceptance at Work Self-acceptance, unlike self-esteem, does not depend on achievements and productivity. When you accept your whole persona, you also acknowledge that mistakes and flaws are a part of being human. This means that while problems and mistakes are corrected, there’s […]

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5 Financial Tech Companies to Look Out for in 2020
Mar28

5 Financial Tech Companies to Look Out for in 2020

If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it’s your bank’s mobile app or some sort of stock-monitoring software, you’re comfortable with the fact that finances and technology now coexist. That’s the mission of every fintech company. What Is Financial Technology (Fintech)? via GIPHY The financial technology industry, often shortened to fintech, focuses on the development of merging technology and financial services together. These companies search for new ways to improve financial activities through technological advancement. For example, the evolution of traditional brick-and-mortar banking into modern mobile banking. Fintech relies heavily on constant innovation within the industry, raising the bar by means of both startups and established financial or technological organizations. 5 Fintech Companies Ready to Thrive in 2020 Every year, there’s new tech advancements to try and cultivate and leverage. These five companies are doing it for the betterment of their customers’ lives. A noble cause. Here are some of the top fintech companies making strides in 2020: 1. Robinhood Robinhood is a mobile app meant to assist the everyday man invest their money wisely. With commission-free stock, ETF, and cryptocurrency trading services, the company prioritizes giving you “more ways to make your money work harder.” Users can trade in real time while building a portfolio and investing amounts they’re comfortable with. And, with the a new cash management initiative, users can earn 1.8 percent interest on […]

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