Make the most of lockdown: Check your financial history to see if you’ve been mis-sold
Jan18

Make the most of lockdown: Check your financial history to see if you’ve been mis-sold

While it may be a new year, 2021 unfortunately still has many of the same problems as the last year, the prime culprit being the COVID-19 virus. With a new national lockdown now in place in many parts of the United Kingdom, it’s fair to stay that the year has not started like any of us would have hoped. The vaccine rollout offers a light at the end of the tunnel, but until then, many of us will be sat at home with little to do and worrying about our financial security in the future. But with that said, now that you have more time off, why not check to see what you might be entitled to claim for? Given the economic impact of the coronavirus pandemic, it’s more important now than ever before that we are smart about how we manage our finances. In recent years, there have been several situations where businesses have mis-sold a financial product or service to their consumers. In a lot of these cases, the consumer is unaware that they have been mis-sold and is oblivious to the damaging impact that it has had. If you have been mis-sold, then it’s likely that you received unsuitable advice, were not informed of risks, did not receive required information, or were provided with a product or service that failed to deliver on what was advertised. These can lead to serious financial consequences for yourself, such as losing a heavy amount of money or pursuing a risky […]

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5 Money-Making Action Tasks to Grow Your Business
Jan18

5 Money-Making Action Tasks to Grow Your Business

Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat. Let’s avoid this scenario! Here are five action tasks that will lead to increased income and business growth. Email Your Customers Regularly. Contrary to popular belief, email marketing is NOT dead. Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission. Focus on Customer Service. You will never please everyone but you may as well try your best. Inevitably customers will contact you with questions or refund requests so be prepared to answer these requests in a timely manner. Stick to your rules about refunds but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones. Making customer service mistakes can be detrimental to the long-term success of your business. If you want to provide excellent customer service, you need to know the types of customer service mistakes that are common, as well as how to avoid or fix them. This list will give you that opportunity. Raise Your Rates. When was your last rate increase? Are your prices competitive with the current market of coaches of your caliber? Can your ideal client still afford your new […]

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7 Powerful Ways to Trigger Imagination
Jan17

7 Powerful Ways to Trigger Imagination

“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly. So what’s the best way to do it? Well, I found some great tips in a surprising place: An AMAZING self development book called ‘The Success Principles’ by Jack Canfield (of ‘Chicken Soup for the Soul’ fame). It came out 15 years ago. But the amount of research that went into writing it makes it the only self development book you’ll ever need. So if, like me, you’re looking to get strategic about plotting the direction of your life this year (as best you can under the circumstances) I highly recommend getting a copy and keeping it for posterity. So anywho… The Success Principles has a section on creating positive affirmations for imagining the future life you want. And I thought these tips would also work great for writing the ‘Just imagine…’ section in copy, where you talk about the reader’s future experience in a compelling way: Talk about their experience in the present tense – If you describe what the reader wants as though they already have it, it’s a lot more visceral and vivid. It’s no longer daydreaming but their new reality. Talk about specifics to make it more real – Vague copy gets vague results, whereas specificity […]

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What You Need to Know About Angel Investors
Jan17

What You Need to Know About Angel Investors

Most new businesses need money to get off the ground. But where can founders find the money they need? Lenders, such as banks tend to shy away from startup businesses that do not already have sufficient cash flow to cover the payment of principal and interest on a loan. And despite all the publicity surrounding venture capital funding, only 0.05% of new businesses ever obtain money from VCs. Often, the answer for many startup businesses is angel investors. What are Angel Investors? The term “Angel Investor”, also called just “Angels” comes from the theater, where a wealthy investor often came to the rescue and provided the money necessary to bring a play into production. Angel investors fund over 63,000 startups a year, for a total of more than $23 billion, according to the Center for Venture Research at the University of New Hampshire. Most angels are not full-time investment pros. They use their own money, although they typically provide funds through an LLC or a trust, and focus on fledgling firms. Most angel investors acquired their investment funds through a profitable exit event and were able to capitalize on the success of their companies. Many of these successful entrepreneurs feel they have the “Midas Touch” and can repeat their success as an investor vs. a business owner. How Angels Invest Rather than investing in a single business like the one they once owned, they look to diversify their portfolio by investing in several businesses. The chances of a high return […]

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Build Your Agency’s Team of Advisors: Which Roles Do You Need?
Jan17

Build Your Agency’s Team of Advisors: Which Roles Do You Need?

Which roles do you need on your agency’s team of advisors? Here are 8-10 to consider. Successful business leaders rely on a team of advisors for specialized guidance on agency leadership, taxes, health, and more. In my work with agency owners, the highest performers have an advisory team—going beyond their key employees and freelancers. As an Executive Coach, I’m one of their advisors—but I’m rarely their only advisor. You technically don’t require outside advisors—but your advisory “dream team” can help you reach your professional and personal goals faster and more smoothly than if you worked on your own. I’ve identified 8-10 key advisory roles for you to consider—and I use eight of them myself (spanning almost a dozen people) as a business owner. Have you started building your agency’s roster of advisors? They’ll work in the background—where you get all the credit, but you don’t have to operate alone. Build your agency’s team of advisors: 8-10 roles Here are the 8-10 advisory roles, to help you decide which one(s) to recruit next. Although I accept referral fees, I don’t have a financial relationship with anyone listed here (beyond having paid them for their services). 1) Coach(es): For me, coaching is about accountability and advice—to help clients reach their goals as quickly, smoothly, and profitably as possible. I’ve had a life coach since 2014 (Laura Westman) and a sales coach since 2019 (Kristen Hill). They make a big impact, both professionally and personally. For my clients, I’m their Executive Coach, with […]

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‘Yes, And’ vs ‘Yes, But’ – When to Let Go of Your Buts
Jan17

‘Yes, And’ vs ‘Yes, But’ – When to Let Go of Your Buts

Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts when it comes to the word ‘YES’. What’s My Line? There were these two different TV programs, one was called “What’s My Line?”, and the other one was called “Whose Line is it Anyway?” “What’s My Line?” was a game show from the 50s and 60s which featured celebrity panelists who would interview ordinary people and guess what job they held. There was also a mystery celebrity guest. The panelists, while blindfolded, would try to guess who they were. They would say, “So do you work in a factory?” “Okay, yes, but is that factory big or small?” They would use the but to try to narrow it down and keep ‘butting’ until they could take a guess. It was a very popular show in its day and if you want to learn more, you can always go to Wikipedia. If you’ve never seen it, there are videos on YouTube. Whose Line Is It Anyway? The other show I want to talk about is the “Yes And” show, and that’s called “Whose Line Is It Anyway?” It was a comedy improv show that was hosted by Drew Carey. It featured key actors or comedians like […]

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