Travis Esquivel is an engineer, passionate soccer player and full-time dad. He enjoys writing about innovation and technology from time to time.

Ship Like Santa: Your Guide to 2020 Holiday Shipping and Delivery
Nov25

Ship Like Santa: Your Guide to 2020 Holiday Shipping and Delivery

Make your list and check it twice, because it’s been a record breaking year for online sales. So this holiday season should be record breaking for your online store’s sales too. With the hit to in-store shopping this year, chances are you’re going to have a bunch of new customers on your site. It’s really important that those customers have a great experience on your site if you want them to come back. Let’s be real, Amazon has set the bar, and they’ve set it pretty high. Shipping and delivery has never been as seamless as it is today thanks to their site infrastructure and distribution. Customers will consider anything that falls short of that bar as a bad experience. So let’s hop into how you can achieve shipping, delivery, and pick-up success this holiday season. Shipments and delivery from your end Okay we might have overpromised in the title. You probably won’t be able to ship gifts like Santa this year, but you can damn well come close. Getting orders out on time is more important during the holiday season than the rest of the year because that big tree in a lot of people’s living rooms has a hard deadline. So let’s take a look at some things you can do ahead of time to prepare for holiday shipping and delivery: Know your couriers’ deadlines: Unless you have a magic sleigh, these dates are extremely important. If your courier doesn’t have their deadlines on their website, make sure […]

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6 Unique Sourcing Strategies For Attracting Passive Candidates
Nov25

6 Unique Sourcing Strategies For Attracting Passive Candidates

The job market, as we know it, has changed as the world adjusts to the strange year we’ve had. Earlier this year, college graduates entered into the worst job market since the Great Depression, with the unemployment rate at 14.7 percent in April. This number is thankfully improving as the year comes to a close, but it is a different market from the one just 12 months ago. Some had to make a career change to make ends meet at some point in 2020 and are open to new opportunities, hoping to find a sense of normalcy in the new year. Some candidates were already seeking out new positions at the top of 2020 but decided to put their job search on hold while things got a little… well, crazy. As 2020 comes to an end, recruiters now have a mixed bag of candidates. So, how do you plan on recruiting passive candidates at the top of 2021? This hiring market requires creative sourcing strategies. Try these 6 unique options from our experts: 1. Spice Up Your Job Descriptions A well-written job ad will make or break whether passive candidates convert on your job site. When a passive candidate comes across your job opportunity, no matter where they found it, they’ll be more likely to fill out the application if the description really speaks to them. To nail your job descriptions, follow these best practices: Avoid the third person. “The ideal candidate” sounds dry—incorporate language with “you” and “we” in […]

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How Small Businesses Can Make a Comeback After COVID-19
Nov25

How Small Businesses Can Make a Comeback After COVID-19

When COVID-19 struck, small businesses were hit hard by shelter-in-place orders. Many had to close up shop for good. How can the ones that barely survived make a comeback? It won’t be easy, but it’s certainly possible. More than anything, getting your small business back on a firm footing will require resourcefulness and hard work. Embrace the following strategies to bring about your company’s resurgence as efficiently and successfully as possible: Involve Family Many small businesses have strong family ties. Families support entrepreneurs in their business endeavors through thick and thin. During this time of crisis, that support is needed now more than ever. When employees are stuck in quarantine (or if you had to lay off staff), ask family members to pitch in. Your nephew may be able to package orders for curbside pickup, or your sister could answer phones. The more assistance you get both physically and emotionally from family members, the sooner you can get things back on track. When that day comes, be sure to repay the favor. Rethink Procurement With revenues down, small businesses everywhere are looking to cut costs. Unfortunately, one of the best ways to do that — bulk purchasing of supplies — is usually closed to them. Small businesses just can’t buy in the quantities necessary to earn the big discounts. That’s where group purchasing comes in. Group purchasing organizations enable smaller organizations to band together to get significant discounts on the materials and supplies they need to operate. Not only can […]

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7 Reasons to Update Your Buyer Insights and Buyer Personas
Nov25

7 Reasons to Update Your Buyer Insights and Buyer Personas

We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family vacation, captured in a photo evoking fond memories. When you happenstance upon such a picture, it can bring to mind the story behind the picture. It is typical to also marvel at how much has changed. Children grown, a new home, remembering a friend from the past, and appearances much different than before. Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. They help us to gain insights into how buyers pursue goals and the motivations behind these pursuits. They are based on qualitative ethnographic research over a period of time. Your buyer personas are a picture in time of your buyers. The time element is now key given the COVID-19 pandemic. Where buyers have changed and are much different than before. First, The Caveat There is an important caveat to updating buyer insights and buyer personas. That is, to question whether you have buyer personas or buyer profiles. The term “buyer persona” has proliferated greatly since I first began advocating for their use in 2001. I hear plenty from B2B marketing and sales leaders the mention of “buyer personas.” Oftentimes though referring to buyer profiles hastily completed for specific content campaigns. Be wary of […]

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Should You Let Employees Shop During Work Hours? (Black Friday 2020)
Nov25

Should You Let Employees Shop During Work Hours? (Black Friday 2020)

Black Friday and Cyber Monday are coming up soon, which means that instances of employees shopping at work are going to skyrocket. As a manager you’re going to be faced with quite the dilemma: Should you let your employees do their holiday shopping during work hours? In this article I’ll dive into how holiday shopping is going to change during COVID-19 and show you the options you have to manage shopping-related distractions in your business this year. Table of Contents Click to Show / Collapse How Will COVID-19 Impact Holiday Shopping in 2020? Key Shopping Dates For 2020 What to Do About Employees Shopping at Work How Will COVID-19 Impact Holiday Shopping in 2020? Before we go over your options for managing the productivity of your employees I’d like to go over how holiday shopping is going to look this year compared to previous years. After all, with the COVID-19 pandemic continuing well past the holidays it’s clear that Black Friday shopping is going to be a little different in 2020. There Will Be a Significant Increase in Online Shopping The temptation to shop online during work hours is going to be even greater this year than previous years thanks to the dramatic increase in employees working from home. After all, being away from the office limits the risk of being caught browsing Amazon when they would normally be expected to stay focused on their tasks. Research by RAND compared online shopping habits from the time that COVID-19 was declared […]

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